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Great Media Coverage Today
November 10th, 2008 by Nic Morgan

I got stuck in traffic on the way to work this morning and didn’t get here until 8:55AM this morning.  By the time I arrived, I’d received 9 emails following up or congratulating us on our coverage in the Toronto Star: A ray of sunshine for solar energy.  (Front page of the Business section!)

I’d been reading Clean Break, Tyler Hamilton’s blog, for a while, and I’d caught his articles in the Star so when he emailed me to talk about an article I was pretty excited.  He came down to our office for a couple of hours, we laid our cards on the table and wondered what someone on the outside looking in would think.  We really couldn’t be happier with the article - the photos, the images… really everything.  If you get the chance, read the paper version, there are two images that aren’t on the website, and it’s just damn cool to be on the front page of the business section.

Edit: He just posted a follow up to his article on his blog.

One note - I told Tyler Hamilton that John Paul broke the JDS Uniphase record for most inventions in his first year.  That was based on a half remembered conversation JP and I had years ago, and I’d never double checked the facts.  Turns out… not so much.  (I’ve told that to a few other people too, so sorry folks, big brother pride got the better of me.)  He was a rock-star engineer at JDS and he did invent something that went to market on his second day, but he doesn’t even know if they keep records of “Most inventions”.  His words:

I am so pleased that Tyler Hamilton decided to write this article.  It’s a bit humbling to see what you are trying to do through the eyes of a journalist, especially a Clean Tech enthusiast and expert like him.  However, there was one compliment that I need to decline: while I did invent something on my second day working at JDS, I didn’t set any records that I know of.  My time at JDS was excellent, the Exploratory Research Group is a great team, and I got to work with really smart people like Paul Colbourne, Oleg Bouevitch and Barry Keyworth, and I would like to say that I am honoured to have known them.

I really liked the mention in the article about our table made out of a door we found in the back alley and the improvised whiteboard made out of shower liner. Here’s a shot of our father, our main investor and our strategic leader - Eric Morgan, sitting at a $20 Craigslist desk, with a chalk board painted on the wall behind him.

Eric Morgan at the Morgan Solar Office

Eric Morgan at the Morgan Solar Offices

One potential investor commented on entering our office, “Well, at least I know you wouldn’t be wasting my money on rent.”  For some strange reason, we’re proud of that comment.

On another note, we were also mentioned in an article titled Shedding light on solar cell technology on the website EETimes.com. The article wasn’t about us, but rather about companies coming up with innovative ways to reduce the cost of solar energy.  Still, cool to see us mentioned in that context.

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3 Responses to “Great Media Coverage Today”

  1. Dave Fleming Says:
    November 10th, 2008 at 4:47 pm

    I have taken 3 PV short courses at Kortwright recently. My question is have you considered going to the TSXV to raise funds as did ARISE (Waterloo).(APV) ? I also set up a Yahoo Group for students of Kortwright at http://groups.yahoo.com/group/Renewable-Energy-of-Canada

    Star article was posted in http://www.stockhouse.com in the APV Discussion area.

  2. Nic Morgan Says:
    November 10th, 2008 at 5:59 pm

    We’re not going to look at that fund raising model for now - we have better options available to us that will let us keep more control over the company.

    Good luck with the PV courses, Kortright is a great facility and we’ve worked with David Nixon, who’s probably one of the most knowledgeable people I know when it comes to renewable energy.

  3. Vladan Says:
    November 11th, 2008 at 1:55 am

    Great stuff Nic,

    I’m really glad for you that the thinks are going well for you. As I’m not as good as Tyler Hamilton in writing, I’m still trying to do my best fo supporting you. Because I really like this technology, the concept and the ideas behind.
    Keep going….

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